The state of “Flow"

 

My goal is to help every entrepreneur that is searching for a product market fit, to get into a fast iterative process that will enable them to find it - I call that the state of "flow". 

The concept of flow has been studied and written about, and to most people flow means achieving a good rhythm and focus on something that they are working on.  according to Wikipedia, In positive psychology, flow, also known as zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Named by Mihály Csíkszentmihályi, the concept has been widely referenced across a variety of fields, though has existed for thousands of years in other guises, notably in some eastern religions. 

It is also used by Vishen Lakhiani to describe a person’s state, when they are happy in the now, but also working on big and ambitious goals.  

For an early stage company or for an innovation project inside an existing profitable company, to be "in the flow" means to rapidly progress towards the ever elusive product-market fit so that so that the company can start to grow and generate new revenue and profits.  

Flow Inside an Existing Company

Often times product mangers are tasked with developing new products while working in a company with existing and often profitable products. Usually this is an attempt to grow the company through supplementary revenue sources or the company expects its current products to become obsolete and is looking to replace the revenue they currently generate.  

Over the coming weeks, I will be adding lots of content, including to cover the following topics: 

1. What’s the idea?

2. Sell the initiative

3. Line Up Resources: What you need in a "Perfect World"

4. Set up a lean process

5. Mistakes to avoid

6. Are we there yet?